Legacy media is crumbling as audiences, turned off by predictable narratives and perceived bias, abandon outlets like MSNBC.

Once-dominant networks struggle to retain viewers in an era where trust in traditional journalism has eroded, replaced by demand for unfiltered perspectives on platforms like X.

Declining ratings reflect a broader rejection of polished, perceived anti-American punditry, with viewers seeking authenticity over scripted Democrat talking points.

Jen Psaki, former press secretary for the widely reviled Joe Biden—who critics argue was installed in the Oval Office, not elected—saw her new MSNBC show "The Briefing" flop in its second episode.

Airing at 9 p.m. Tuesday through Friday, it Psaki's primetime slot replaced "The Rachel Maddow Show," which is now limited to Mondays.

Psaki’s debut Tuesday drew 1.2 million viewers, including 139,000 in the 25-54 demographic.

By Wednesday, viewership plummeted to 1 million, with just 65,000 in the key demo—a 53% drop, according to Nielsen live plus same-day figures, the 18-49 demographic plummeted 67%, from 113,000 to 37,000.

In contrast, Fox News’ Sean Hannity pulled 2.64 million viewers and 312,000 in the 25-54 demo Tuesday, while CNN’s Kaitlan Collins managed 468,000 total and 75,000 in the demo.

Last week, Maddow averaged 1.9 million viewers and 141,000 in the 25-54 demo, meaning Psaki’s Wednesday episode lost 46% of total viewers and 54% of the demo.

Her show trailed 38 cable news programs: all Fox News offerings, 13 CNN shows, and seven MSNBC shows.

Reruns of Friends, Seinfeld, Everybody Loves Raymond, Bob’s Burgers, That 70s Show, and even Paw Patrol outperformed it in the 25-54 demo.

Psaki, who left Biden’s administration in 2022 after serving as his chief spokesperson from 2021, previously hosted "Inside with Jen Psaki" on Sundays.

Maddow, who held the 9 p.m. slot during Trump’s first 100 days, praised Psaki’s Washington savvy, saying, "The thing she has which I do not have... is that she both knows people and knows how to talk to people," Maddow said.

Psaki, a vocal Trump critic, told Rolling Stone in an interview this week his second term is "the most dangerous presidency in my lifetime," citing his intent to “reshape how our government works.”

She aims to platform "emerging" Democrats like Greg Casar and Maxwell Frost.

Wednesday’s flop dragged MSNBC’s 8-11 p.m. ratings to their lowest since January 8, before the start of Trump’s second term.

Psaki’s 9 p.m. slot hit a demo low not seen since Alex Wagner’s 40,000 on December 11, 2024.

Psaki’s crash landing proves even a prime slot can’t salvage stale messaging.

When your show’s outshone by "Paw Patrol" reruns, it’s not just a ratings bomb—it’s a sign nobody’s buying what you’re selling.

Maybe she can spin this one, at the next DNC happy hour.